Email has been around for a long time, and while it make not be as cutting edge as other forms of communication such as Twitter, Skype or video messaging, etc, the fact is it is still used by a huge number of people and it is still effective – especially for business – so at the moment there’s no danger of it disappearing.
If you want to register, organise and communicate with subscribers on your website, then you will need professional tools to be effective. You will need email tools that will enable you to filter your email subscribers, schedule communication and collect statistics that will provide feedback to find out what is working for you – and what is not. For example, when you send emails out to your website followers, do you now how many of them are opening your email? Or how many are clicking the links in your email? If you use a professional email marketing platform, then you will have access to such statistics. You will be able to work smarter – maximising your efforts, in less time.
Below are 5 great places to get you started with a professional email marketing set up – as recommended by Internetters: